Print advertisements created for Calderon Textiles
Print advertisements created for Calderon Textiles
Print advertisements created for Calderon Textiles
At Calderon Textiles, the marketing and sales team noticed that there were countless bar mops in our offering that lacked strategic branding and differentiation in purpose. The sales team had a hard time explaining to customers the difference between bar mops due to the insufficient marketing material describing them. I came up with the idea of creating a hierarchy system of branding to help differentiate the bar mops. The system also came with a complimentary guide to help the sales team guide the customers to the correct bar mop for their target market, and thus the BarMop Guide was born.
At Calderon Textiles, the marketing and sales team noticed that there were countless bar mops in our offering that lacked strategic branding and differentiation in purpose. The sales team had a hard time explaining to customers the difference between bar mops due to the insufficient marketing material describing them. I came up with the idea of creating a hierarchy system of branding to help differentiate the bar mops. The system also came with a complimentary guide to help the sales team guide the customers to the correct bar mop for their target market, and thus the BarMop Guide was born.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Where I did my internship in my senior in college was the first business in Indiana to gain B Corp certification. I was tasked to create these graphics to highlight the many ways that Bohlsen Group employees live their lives sustainably. I created still images along with animations to be posted on Bohlsen Group's social media accounts.
