Print advertisements created for Calderon Textiles
Print advertisements created for Calderon Textiles
Print advertisements created for Calderon Textiles
At Calderon Textiles, the marketing and sales team noticed that there were countless bar mops in our offering that lacked strategic branding and differentiation in purpose. The sales team had a hard time explaining to customers the difference between bar mops due to the insufficient marketing material describing them. I came up with the idea of creating a hierarchy system of branding to help differentiate the bar mops. The system also came with a complimentary guide to help the sales team guide the customers to the correct bar mop for their target market, and thus the BarMop Guide was born.
At Calderon Textiles, the marketing and sales team noticed that there were countless bar mops in our offering that lacked strategic branding and differentiation in purpose. The sales team had a hard time explaining to customers the difference between bar mops due to the insufficient marketing material describing them. I came up with the idea of creating a hierarchy system of branding to help differentiate the bar mops. The system also came with a complimentary guide to help the sales team guide the customers to the correct bar mop for their target market, and thus the BarMop Guide was born.
Hello.
I'm Lauren. I'm a Graphic Designer currently residing in Indianapolis, IN.
When I was growing up, art was always my favorite subject in school. When it came time to search for career paths and college majors, graphic design just made sense and felt so natural to me. It was the perfect intersection for me where I could combine my love for the arts and marketing. Ever since I haven't stopped wanting to learn more, keep designing and improving my craft.
While I love designing, my passion doesn't just stop there. Here's are some other things I love. Maybe you'll find something on there that you too love and we can start a conversation over it someday.
1. Taylor Swift
2. A good mystery (whether it's a movie or real life!)
4. Reading Cheesy Novels (The cheesier the better)
5. Peloton
6. The Bachelor
7. Podcasts (a personal favorite being Song Exploder, check it out)
8. Pizza
9. Award Seasons (Grammy's, Oscars, you name it I'm watching)
10. All types of sour candies