Print advertisements created for Calderon Textiles
Print advertisements created for Calderon Textiles
Print advertisements created for Calderon Textiles
At Calderon Textiles, the marketing and sales team noticed that there were countless bar mops in our offering that lacked strategic branding and differentiation in purpose. The sales team had a hard time explaining to customers the difference between bar mops due to the insufficient marketing material describing them. I came up with the idea of creating a hierarchy system of branding to help differentiate the bar mops. The system also came with a complimentary guide to help the sales team guide the customers to the correct bar mop for their target market, and thus the BarMop Guide was born.
At Calderon Textiles, the marketing and sales team noticed that there were countless bar mops in our offering that lacked strategic branding and differentiation in purpose. The sales team had a hard time explaining to customers the difference between bar mops due to the insufficient marketing material describing them. I came up with the idea of creating a hierarchy system of branding to help differentiate the bar mops. The system also came with a complimentary guide to help the sales team guide the customers to the correct bar mop for their target market, and thus the BarMop Guide was born.
Calderon Textiles is a part of a buying group called Premier. Calderon Textiles needed to come up with a way to introduce themselves to new customers in Premier with an inviting and engaging introduction. We noticed that there were a couple of main groups of customers in Premier that we felt we could target specifically with these letters, such as, schools, hotels, and general healthcare chains. I created the letters as a way for the salespeople to introduce themselves to the new customers before their initial conversations.
